My name is Michael Weisbaum and I am a serial entrepreneur, growth marketer, perpetual optimizer, budding behavioral economist, and a proud father living in California.

2021 Reading List
Think Again by Adam Grant
Hooked by Nir Eyal
Visual Intelligence by Amy E Herman
Nudge by Richard Thayer

2020 Reading List
by David Sinclair
The Second Mountain by David Brooks
Blue Ocean Strategy by W. Chan Kim
Alchemy by Rory Sutherland
How to Fight a Hydra by Josh Kaufman
The Dragon Reborn by Robert Jordan
The Undoing Project by Michael Lewis
Indistractable by Nir Eyal
The Eye of the World by Robert Jordan
Prepared by Diane Tavenner
The Ride of a Lifetime by Bob Iger
Atomic Habits by James Clear
Storyworthy by Matthew Dicks