Hi, I am Michael – a pioneering growth fanatic with over 15 years of experience propelling startups, Fortune 100s, and everyone in between. My superpower? Fusing psychology, systems thinking, and demand generation mastery to help organizations dream big and drive exponential growth. A passionate mentor obsessed with sharing battle-tested strategies for igniting innovation, building disruptive go-to-market plays, and taking ideas from 0 to 1. If you want to drive explosive revenue and learn how to think, I’ll show you how to optimize your mindset, growth potential, and build a rockstar marketing engine.
“The man who does not read has no advantage over the man who cannot read“
– Mark Twain
2023
Poor Charlie’s Almanack – Charlie Munger
100M Offers – Alex Hormozi
The Rational Optimist: How Prosperity Evolves – Matt Ridley
The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up A Generation for Failure – Greg Lukianoff, Jonathan Haidt
Clear Thinking – Shane Parrish
The Almanak of Naval Ravikant – Eric Jorgenson
Burn the Boats – Matt Higgings
How To Tell A Story – The Moth, Meg Bowles
The Pathless Path – Paul Millerd
Life Ascending: The Ten Great Inventions of Evolution – Nick Lane
A New Way To Think – Roger L. Martin
Atlas Shrugged – Ayn Rand
Angel – Jason Calcanis
The Vital Question: Energy, Evolution, and the Origins of Complex Life – Nick Lane
2022
Can’t Hurt Me: Master Your Mind and Defy the Odds – David Goggins
Discipline is Destiny: The Power of Self-Control – Ryan Holiday
Kingpin: How One Hacker Took Over the Billion-Dollar Cybercrime Underground – Kevin Poulsen
The Happiness Advantage: How a Positive Brain Fuels Success in Work and Life – Shawn Achor
Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow’s Challenges – Sam Tatam
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion – David McRaney
Sooner Safer Happier: Anti-patterns and Patterns for Business Agility – Jonathan Smart
Beyond Collaboration Overload – Rob Cross
Four Thousand Weeks – Oliver Burkeman
Sandworm – Andy Greenberg
Cuckoo’s Egg – Clifford Stoll
Workplace Poker – Dan Rust
Corporate Confidential – Cynthia Shapiro
Epigenetics in Allergy and Autoimmunity – Christopher Chang, Qianjin Lu
Flow – Mihaly Csikszentmihalyi
2021
Zero to One – Peter Thiel
Think Again – Adam Grant
Visual Intelligence – Amy E Herman
Nudge – Richard Thayer
The Sweet Spot: The Pleasures of Suffering and the Search for Meaning – Paul Bloom
Rework – Jason Fried
Countdown to Zero Day: Stuxnet and the Launch of the World’s first Digital Weapon – Kim Zetter
Futureproof: 9 Rules for Humans in the Age of Automation – Kevin Roose
The Order of Time – Carlo Rovelli
The Psycology of Money: Timeless lessons on wealth, greed, and happiness – Morgan Housel
The Fifth Discipline: The Art and Practice of the Learning Organization – Peter M. Senge
Negotiation Genius – Deepak Malhotra, Max Bazerman
Hooked: How to Build Habit-Forming Products – Nir Eyal, Ryan Hoover
Hate Inc.: Why Today’s Media Makes Us Despise One Another – Matt Taibbi
Beyond Reason: Using Emotions as You Negotiate – Roger Fisher, Daniel Shapiro
2020
Lifespan – David Sinclair
The Second Mountain – David Brooks
Blue Ocean Strategy – W. Chan Kim
Alchemy – Rory Sutherland
How to Fight a Hydra – Josh Kaufman
The Dragon Reborn – Robert Jordan
The Undoing Project – Michael Lewis
Indistractable – Nir Eyal
The Eye of the World – Robert Jordan
Prepared – Diane Tavenner
The Ride of a Lifetime – Bob Iger
Atomic Habits – James Clear
Storyworthy – Matthew Dicks
Liar’s Poker – Michael Lewis
King of Capital – David Carey, John E. Morris
Flash Boys – Michael Lewis
Crash of the Titans – Greg Farrell
How to Invent Everything – Ryan North
Happiness by Design – Paul Dolan, Daniel Kahneman
Influence – Robert B Cialdini
Blitzscaling – Reid Hoffman
Thinking in Systems – Donella H Meadows
Damn Right! Behind the Scenes with Berhshire Hathaway Billionare Charlie Munger – Janet Lowe
The Greatness Guide – Robin Sharma
The Great Mental Models – Shane Parrish
The ONE Thing – Gary Keller, Jay Papasan